Dell@IFA — 2018

Experiential, interactive

Completed at BMF

What BMF did

Strategy and creative direction
Event design and production
Data analytics

What I did

50% of spatial design
50% of print and environmental graphic design
Guided the art direction and implementation of an interactive exhibit
Coded basic motion graphics for visual installation


IFA is the world's leading trade show for consumer electronics and appliances.

Dell’s presence at IFA 2018 coincided with their Dell Cinema campaign which comprises three technologies: Cinema Color, Cinema Streaming, and Cinema Sound. The event concept, “The Art of Innovation,” showcases these three technologies with three art installations central to the space.

Computer orchestra Cinema Sound interactive installation

Cinema Streaming installation

Small graphic details — product cards

Advertisement graphics

Leo is currently searching for full-time and freelance opportunities in New York.