Dell@IFA — 2018Experiential, interactive
Completed at BMF
What BMF did
Strategy and creative direction
Event design and production
What I did
50% of spatial design
50% of print and environmental graphic design
Guided the art direction and implementation of an interactive exhibit
Coded basic motion graphics for visual installation
IFA is the world's leading trade show for consumer electronics and appliances.
Dell’s presence at IFA 2018 coincided with their Dell Cinema campaign which comprises three technologies: Cinema Color, Cinema Streaming, and Cinema Sound. The event concept, “The Art of Innovation,” showcases these three technologies with three art installations central to the space.
Computer orchestra Cinema Sound interactive installation
Cinema Streaming installation
Small graphic details — product cards