A camera for learning ––– 2016
Product, UXThe problem
Many people avoid using a “real camera” because it is confusing and their phone offers similar results much more accessibly.
The solution
The camera should be an intuitive device not requiring training to use, and it should better be able to integrate with social media.

If we’re all carrying screens in our pockets, do we really need another?
By eliminating the screen, we distill the controls down to the essentials.
Using existing technology, photos are wirelessly transferred to a mobile device for review and quick edits, while higher fidelity images are saved on the camera itself.
A more natural way to learn to shoot

This form change both allows for and suggests the behavior.
Simplified controls for easy learning and discoverability

Aperture — Ranges from low to high depth of field. Located on the lens as on pre-digital cameras.

ISO — Ranges from low to high ambient light.

Shutter speed — Ranges from fast to slow. Located around the shutter.
No more confusing flower and mountain modes
Automatic — fully automatic shooting
Semi-automatic — changes the settings that you do not change to match the ones that you do
Manual — fully manual shooting

Shutter meets home button

The shutter integrates multiple functions using the capacitative touch found in smartphone home buttons. A single touch shows viewfinder info. A click takes a picture. A click-and-hold starts recording video.
Hidden controls until you learn what you’re doing

Advanced function controls are designed to deliberately hide functionality from the user until they learn the basics, while still being intuitive for power users.
For example, the flash is its own spring-loaded button. If it’s visible, it’s on. If it’s not, it’s off.